Over the past few months, I have had the pleasure of spending a fairly substantial amount of time in the retirement communities of the NW Valley. As we have merged with another office, we now have an office full of producers who know that area like it is nobody's business! RE/MAX has always been known for innovative thinking and a high caliber of agent and this office is no exception.

Again this week, I went on tour with our agents in that area and I am surprised (quite honestly) at some misinformation that has been accepted as "truth" among some very intelligent people...

Some are under the impression that you have to spend money on targeted advertising for a specific group within their own geographical area. While I certainly see some value in advertising to a group of potential sellers, exactly the OPPOSITE is true when it comes to what consumers look for when buying or selling a home in this area...

Here are some facts:

  • 94% of Buyers start their home search on the internet. Simple fact. ARTICLE IS HERE
  • Next to Arizonans, Canadians are the largest group of real estate purchasers in Arizona. Stats on that RIGHT HERE
  • People who live in retirement communities are not the ones buying in that same community a majority of the time.

How important is marketing and branding? VERY important. Your personal brand can be destroyed by being affiliated with an ineffective brand. If you are not known outside your area (where buyers are coming from), you better hope your company is!

How can you effectively market your sellers home to those outside the area? Would your seller be better served if you could do so? Could you benefit from leads handed to you from outside the area? What if those leads were referral fee free?

How many times have you heard "OH...I am retiring in Sun City and looking to move to Sun City West"? NEVER. Does anyone "outside the walls" know who you are and who you represent?

If you would like answers to any of these questions, please contact me today. I appreciate any feedback you may have!