Every once-in-a-while, a natural phenomenon occurs and something out of the ordinary comes to pass...I upset someone. If you are a regular reader of any of my blog content, you know by now that I am candid and honest in my opinions. I am respectful, but what is the point of "sugar coating" my thoughts in my own blog? Doesn't that defeat the purpose of it being MY blog?

Last week I had an agent call me about an email I sent out to him regarding some numbers just reported in our market. Those numbers simply stated the AVERAGE transaction count of agents from several different real estate companies throughout the Valley. Here is a (slightly modified) transcript of that conversation:

ME: "Hello?"

Agent X:  Hi Scott. I have to tell you that I am a little bit sick of your emails"

Me: "For what reason? Which email? Did you know you have the option to unsubscribe?"

Agent X: "The one that shows that stupid graph...you know, the one that makes RE/MAX look superior to other companies"

Me: "OH. You mean the numbers reported on ARMLS data that show how many more transactions our agents do compared to other agents at other companies in the area?"

Agent X: "Yes. I know you guys think we are just a bunch of cult members sitting around drinking Kool Aid and singing Koom-baya over here, but some of us work very hard"

Me: Well... "First off, I like Kool Aid. From what I see, this report never said anything about cult-like activity, refreshing water based drinks, or anything about YOUR work ethic. I applaud your efforts, and you would not receive any correspondence from me if your numbers were not among the best in your company. We only hire the best..."

Agent X: "I guess I just get tired of hearing about how you think RE/MAX is so much better than other companies..."

Me: " No disrespect to you, but I don't think I could EVER get tired of that! It is my job to bring in top talent to our company and to boost the production of our agents. I NEVER get tired of telling others how great the people here are..."

Agent X: "Yeah, but not everyone wants to hear it..."

Me: "Consumers do. They say so in survey after survey. They also say our agents do a better job on both the buyer and seller sides than any other group. Did you see that JD Power award email I sent last month?"

Agent X: "Yeah...that one got on my nerves too"

Me: "Hey 'Agent X', I guess you could say that I am actually the one who drank the Kool Aid over here, huh? Maybe rather than hear stats and see these emails full of awards and positive response from consumers we can go a different route..."

Agent X: "What route is that?"

Me: "Let's go talk about HOW we do that. Let's talk about the people in the office and what they are doing to perform at this type of level. I would love to hear about YOUR business and what you are doing to outperform those in your office"

Agent X: "I guess I would talk to you..."

Me: "Great! How does tomorrow afternoon look? I will buy the Kool Aid!"


I have to be honest with you. I NEVER get tired of agents from other companies calling me to complain that I send too much info touting RE/MAX and our lofty numbers. You are in this business to SELL REAL ESTATE. I have the desire and need to provide for my family and to make sure our agents (and clients) get the most value for their hard-earned money. Fortunately, succesful and productive agents see value in this mindset of success and letting others know you can assist them at a higher level because you are already doing it at a higher level.


Just my thoughts...Laughing