To many, social media seems like it has been around forever because of the frequency at which we use it for everyday life. I joked with my wife that I don't need t.v. because I get all my news from Twitter. Then...I realized that it was not a joke. My first inclination when I receive personal news (good or bad) is to post on a site and simply only have to post it once.

We live in an "instant" world. Instant coffee, instant oatmeal, instant access to information, instant everything. This brings me to the point of my post today...and my bold statement of the month Surprised

IF YOU ARE NOT EFFECTIVELY USING SOCIAL MEDIA IN YOUR BUSINESS - YOU ARE MISSING OUT ON BUSINESS!

As baby boomers age, retire, and eventually move on from this life, Generation X and Generation Y become the dominant groups of those purchasing real estate in most areas. While the American dream has certainly changed in the past decade, home ownership is still at the forefront of these young minds (64% of Millennials say it is very important to them). If you cannot communicate with them through their preferred means, you are OUT.

I am 37 years old. You know what that makes me? A DINOSAUR! And the only way I can remain relavent to this cross-section of our future, is to educate myself on their preferences and annoyances!

Facebook

According to an L2 study from January 2011 on Gen-Y (Millennials), the following was observed (see link HERE for full report):

  • Facebook is KEY among Gen-Y affluents (these are people of an average age of 27 on their way to making $100,000 annually in the short term)
  • Over 50% say their attitudes about a brand is shaped by Facebook
  • 54% have "liked" a brand on Facebook in the previous month
  • 38% have posted a comment in the last month
  • 81% of affluent Gen-Y adults use Facebook EVERY DAY. This is roughly double the number of those who read a newspaper or watch t.v. every day!

 

What about Twitter?

According to Infographics Archive:

  • 45% of Twitter's user base is between the ages of 18 and 34 
  • 53% of tweeters do not have kids
  • Twitter is rumored to be worth between $8 and $10 billion
  • Lady Gaga and Justin Bieber each have over 10,000,000 followers. Barrack Obama is third with about 8,000,000.
  • In one week 1 BILLION tweets are sent

Per multiple sources LIKE THIS 94% of home buyers start their search on the Internet. With the addition of new "apps" for smart-phones, that number is likely to increase. These searchers want instant access to instant data or they are on to the next site who will give it to them. They are visual and pictures sell more than words. Video? Even more results.

Open your mind to social media. Expand your business by expanding your reach. Think global!

Just my thoughts...