Real Estate Information Archive

Blog

Displaying blog entries 311-312 of 312

Who Buys Property in Retirement Communities Anyway?

by Scott Wellman

Over the past few months, I have had the pleasure of spending a fairly substantial amount of time in the retirement communities of the NW Valley. As we have merged with another office, we now have an office full of producers who know that area like it is nobody's business! RE/MAX has always been known for innovative thinking and a high caliber of agent and this office is no exception.

Again this week, I went on tour with our agents in that area and I am surprised (quite honestly) at some misinformation that has been accepted as "truth" among some very intelligent people...

Some are under the impression that you have to spend money on targeted advertising for a specific group within their own geographical area. While I certainly see some value in advertising to a group of potential sellers, exactly the OPPOSITE is true when it comes to what consumers look for when buying or selling a home in this area...

Here are some facts:

  • 94% of Buyers start their home search on the internet. Simple fact. ARTICLE IS HERE
  • Next to Arizonans, Canadians are the largest group of real estate purchasers in Arizona. Stats on that RIGHT HERE
  • People who live in retirement communities are not the ones buying in that same community a majority of the time.

How important is marketing and branding? VERY important. Your personal brand can be destroyed by being affiliated with an ineffective brand. If you are not known outside your area (where buyers are coming from), you better hope your company is!

How can you effectively market your sellers home to those outside the area? Would your seller be better served if you could do so? Could you benefit from leads handed to you from outside the area? What if those leads were referral fee free?

How many times have you heard "OH...I am retiring in Sun City and looking to move to Sun City West"? NEVER. Does anyone "outside the walls" know who you are and who you represent?

If you would like answers to any of these questions, please contact me today. I appreciate any feedback you may have!

 

 

5 AWESOME Places to Visit in the West Valley

by Scott Wellman

OK...I admit it. I am particularly fond of the West Valley. I live and work here and have for almost 17 years. Here, in no particular order, are FIVE great things I have found to see in the West Valley:

1) White Tank Regional Park. I wrote about it in a past blog. I had not been there and when I went, I was truly STUNNED at what an idiot I am for not going there before! Check it out HERE

2) Cerreta Candy Company tour. It is chocolate and you can take a tour. Enough said. LOOK HERE

3) Cabelas. No matter what your age. Giant aquariums full of game fish are cool. Add an Arizona wildlife exhibit and...oh man! My true redneck starts coming out! Check it out HERE

4) Baseball. It is nearly year-round here! Pro, semi-pro, Little League, whatever! My personal favorites are MLB Spring Training and Arizona Fall League. Fall League is great to get autographs and pictures with future big-leaguers!

5) Visit Wickenburg. It is just a whole different world there. The drive is not too bad from the West Valley and they have periodic events that are family-friendly and different from anything you get in the "big city". Check it out HERE and if you decide you love it TOO MUCH, you can get more information on the area and particulars on the housing market by visiting my friend SERGIO HORCOS' website RIGHT HERE

As always, I would love to hear any other suggestions and I might even use yours in a future blog!

JUST MY THOUGHTS Cool

Displaying blog entries 311-312 of 312

Syndication

Categories

Archives